NEW BALANCE LAUNCHES ITS NEW COLLECTION AT WTC BARCELONA
WTC Barcelona was chosen by to showcase its new line of goods and the company’s global marketing strategy last October.
Talks and group sessions for the sales and marketing teams were held during a five-day period for them to learn about the new technologies used for sport footwear and garments alike.
The event was held at the , an ideal venue for large-scale events, the and the , where briefing sessions and meetings were held, in addition to the .
The purpose of this biannual event, which this time was held in conjunction with Warrior, was to furnish the sales and marketing teams with information on the new collection’s technical features and improvements for them to pass on to retailers.
About New Balance
The history of New Balance goes back to the early twentieth century when William J. Riley, a 33-year-old English immigrant living in Cambridge, Massachusetts, focused efforts on helping people with feet problems. In the sixties New Balance’s reputation spread rapidly thanks to word-of-mouth advertising.
The firm’s motto is Endorsed by No One, i.e., it invests in technology, design and European manufacturing, rather than paying celebrities to promote its goods. The true sports stars are therefore those who promote the brand: everyday athletes who chose NB footwear for its fit and performance..
If you’d like to know more about the brand and its accessories, feel free to visit the New Balance website: .
WTC Barcelona is an ideal venue for hosting large-scale events, product presentations, large and small-scale team meetings… We meet your company’s every need in a unique, unequalled setting.
Contact our Congress Department for free advice:
Tel.: +34 935 088 125